50 profiles · 4,200 posts · · 1 min read
We analyzed 50 top LinkedIn creators: here's when they post
Six months of posts, timestamped in each creator's local time. The early slot wins, but not for the reason most people think.
By Alan
LinkedIn ghostwriter & B2B content strategist
Key finding
68%post before 9am
Share of all posts published between 5am and 9am local time.
n = 50 profiles · Jan–Jun 2026
Share of posts by hour, local time. 5a: 8%, 6a: 12%, 7a: 23%, 8a: 25%, 9a: 8%, 10a: 5%, 11a: 4%, 12p: 5%, 1p: 3%, 2p: 3%, 3p: 2%, 4p: 2%. n = 50 profiles · Jan–Jun 2026.
TL;DR
- 68% of posts from the top 50 creators go out before 9am in the creator’s local time.
- The 7am–8am hour alone accounts for almost half of all posts.
- Early posts didn’t get more reactions per post. They got more time to collect them before the evening scroll.
- Weekend posting is rare: under 6% of posts go out on Saturday or Sunday.
How we did it
We picked 50 creators who each had more than 100,000 followers and posted at least twice a week between January and June 2026. For every post we logged the publish time, converted it to the creator’s local timezone, and recorded reactions and comments after seven days.
That gave us 4,200 posts. We dropped reposts, polls and posts with missing timestamps before running the numbers.
What we found
Posting times cluster hard in the morning. Between 5am and 9am, creators published 68% of their posts, with a peak between 7am and 8am. After 10am the curve flattens and never recovers.
Engagement per post, though, was roughly flat across the day. The morning advantage comes from reach over time: a 7am post has a full working day of feed impressions ahead of it.
What to do with this
- If your audience works office hours, schedule for 7–8am in their timezone, not yours.
- Don’t chase a “magic minute”. The window is about two hours wide.
- Test one week of early posts against your current schedule before changing everything.